Behind the Design: Launching TEDxUbud 2018

Updated: In April 2018 we were very saddened to hear of the sudden passing of this very talented artist. We extend our condolences to his friends and family. 

The theme for the 2018 edition of TEDxUbud is Seen/Unseen. When we saw Gentur Suria's work, we immediately knew how we wanted to announce the TEDxUbud date and theme for 2018. 

The event itself will be exploring topics related to the visible and invisible, the tangible and intangible, of the world around us so it was interesting to explore a 'hidden in plain sight' announcement on TEDxUbud's social media. When we started to get feedback regarding how long it took people to understand what they were looking at, or when they told us the images disturbed them in some way, we realized it had worked perfectly. 

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