Behind the design: YSEALI Impact XL Bali workshop

We worked with the East West Center to create the visual identity for the March 2019 edition of the YSEALI (Young Southeast Asian Leaders Initiative) for eco entrepreneurs here in Bali.

“Impact eXL is an innovative YSEALI Regional Workshop providing professional development to existing entrepreneurs to improve environmental performance and for environmentalists to incorporate entrepreneurship and modern business practices to their activities. This training will introduce attendees to startup incubators in Bali and incorporate sustainable development, innovation, leadership, strategic philanthropy, and other topics to emphasize how entrepreneurs and businesses can improve their environmental performance.”

For this event, we created a set of icons closely related to Bali and also symbolic of the places and people the participants would be visiting. We created designs for digital flyers, backdrops, standing banners, tote bags, t-shirts, notebooks, folders, and name tags, keeping in mind a strong sense of place and also the age of the attendees (under 30).

For the name tag design, we were very inspired by the focus on eco-entrepeneurship and environmental values held by the event. We decided to produce the name tag with Green School’s iHub, a green prototyping facility, and one of the host venues for the workshop. We chose bamboo for its sustainable and strong features as we needed to create a tag that would still look after 4 days of wear but was plastic-free.

We hung the tag on natural indigo-dyed organic cotton cloth sourced at Threads of Life. Threads of Life commits to full transparency for planting, harvesting and production, and their cloth was a perfect fit for the lanyards. The lanyards were produced by a local tailor in Ubud to support small local businesses.