Behind the Design: TEDxUbud Speaker announcements

The theme for TEDxUbud for 2018 is Seen/Unseen. When we started casting around for ideas for this year's visual identity we kept coming back to the idea of optical illusions: images that appear and disappear; spectrums of light and what is invisible to the naked eye; and tools that let us see into and past the surface, like MRI and Xray machines.  Our exploration and research took us down some amazing rabbit holes. We found a pack of these cards featuring classic optical illusions that every graphic designer learns in their first year of school and we keep finding them all over our desks as we discover another card we love. 

We also made a choice to bring as much color as possible into the design for 2018, pulling on inspiration from infrared and ultra violet images. 

The speaker announcements came alive with a fun and dynamic vibe. We incorporated the iconic X in the background and the TED red in a few of the flyers.